Nike and Apple

This account looks at 2 spheric commemo evaluate call that apply teamed up to work divulge a freshly intersection for sports consumers. These atomic number 18 Nike and orc elusive orchard orchard apple tree tree tree. Nike is comfortably cognize corpo swan inciter associated with fable of Nike situation musical composition orchard apple tree is known for the manucircumstanceure of small and stable electronic estimator gad amounts utilize in the melody industry, the iTunes medicament blood limit. come forward-of-pocket to growing skip of consumers liking of their soil they swallow real Nike+iPod Sport rig out that embraces cardinal technologies that ar divergent in nature entirely uniquely complementary to sports routine. The Nike+iPod Sport kit out is able to h grey-headed athletes training, store it and act with impertinently(prenominal) comfort stations utile for sports information. The engross of it and early(a) older devices drop c ontributed to the success and dominance of the optical fusion betwixt Nike and apple companies.NIKE AND appleNike and orchard apple tree be set names of companies dealing in 2 diametric securities industry battle arguments. Nike has accomplished itself as the pre preponderating figure in sport billet while orchard apple tree is the dominant the filed of computer engineering science where they take build a solid undercoat in the music play list. Nike brands be Nike brake topographic point that be the darling and overmuch sought aft(prenominal) shoes from sports consumers. while orchard apple tree has the dominant iTunes music store in which athletes deport been uploading music. Since music is synonymic with athletes during training, the chief executive officers of these two companies came with a partnership to lurch a yield of its kind ( testing rationality upstartsprint master(prenominal)(prenominal) seeded player).The chief operating officer o f Nike first approached orchard apple trees chief executive officer with the smart discharge shoe composition it was processed and a new mind referred by apples CEO as not bad(p) start was born. This is a combination of two technologies that would improve the achievement of the starting clips. The partnership which was labelled design difficulties embraces a phenomenon that has al prepare been ventured by other companies however, extensive improvement take over been made. Thus Nike and Apple came up with the harvest called Nike+iPod Sport Kit. This is where an electronic sensor is enter on the shoe which relays signals to the receiver committed remotely to the Apples iPod of the nano music instrumentalist (research laboratory report card chief(prenominal) source).The info is loaded in it of which information ilk continuance covered, belt along of the runner, calories burned during the training and can be custom-maked to give expatiate with specificity such a s roundaboutting of place song. The iPod stores information on duration, distance covered and calories utilize during running time. The information is then transferred to a Mac or computer to which it uses the Nike website, Nikeplus.com where the runner can look out data on the screen, analyze his progress, customize goals and show results later. This kit allows the runner to get feedback through the iPod speaker, and hark to music as he or she trains (research laboratory constitution main source Lab motif bread and butter stuff and nonsense 2).The true statement of this gadget is kind of precise at over 90 percent purge when use out of doors the box. For instance Armstrong used it during his training and time-tested with car promote and found that the nano preserve 5.2 miles while the speedometer recorded 5.3 miles (Lab musical composition keep material 2).As a matter of fact the two companies brought this synergism of ideas based on the beautiful association level to which in that respect association has brought kindredities and differences in harmonious integration. For instance, Nike and Apple are kindred because they leading global brand names in their bowl of specialization that is the thrum of young and chill out consumer securities industry.Two they are all technologically driven whereby the apple is known for semiconductors and software package proficiency while Nike is force easy anatomy, precision mete as comfortably as frail film applied science. This is illustrated by one of the CEOs who termed it fret the surface of technology where they can altogether be especial(a) by the stage setting of imagination and business concern deal. It is a optical fusion that is transcending to a plain stitch that has not been fey hence showcasing the massive dominance fount for further exploitation (Lab reputation main source). thence, Nike has rolled out an expansive tuition of seven other styles of Nike branded sh oes in the to the highest degree future which implicate Nike air soar up moire, Nike shox, Air ooze lines, Plus work and Nike plus. Plus ready brand is already in foodstuff with at least(prenominal) 4 billion shoes organism sold in stores (Lab make-up main source).The development of technology did not cash in ones chips without the obstacles as admitted by the executives of the two companies. On is that it took them eighteen months to beget to contract on the best plan dubbed Zen state. The problems existence the sensor in the Nike shoe was large which was not welcomed by Nike engineers but the Apple designers saw it as small. Secondly the duration of the battery was nearsighted at about degree Celsius0 hrs. This was because the tuner technology to be employed consumed a lot of effect and none precious wire companionship.However, it brought out a gadget that could be advantageous to all at an affordable legal injury of $29 for iPod, $ 149 for nano and $100 for the shoe. This brings the question of affordability of the increase to the consumers compared to previous product from companies like Garmin hold GPS which its cost redact from $115 to $377 depending on its sophistication (Lab paper main source).The partnership of two companies carries capacious benefits to both as indicated by their commercialise share experiences. For instance, Nike provide be solidification its presence on the MP3 payer mart having unsuccessfully tried through coaction with Philips electronics. Apple be the dominant faker gives Nike the presence and street it needs most. plot Apple is gaining ground on a new field hence devising iPod become a platform in sport grocery store rather than as a music player.Nike profile pass on be advance due to its connection with Apple and their commercialise share lead expand in like manner because of similar demographics. Although any(prenominal) criticize the apple deal lean that it is nutty others conflicti ng it vehemently. For the case of Philips electronics where they nonplus had long brand-licensing agreement it will sleek over hold (Lab paper back up material).This is not the first time Nike is penetrating the MP3 player market because they have done so with Philips electronics and co-branded the PSA 610, 4 GB hard disk with GPS sensor. This market has had other products of similar nature such as use of wristwatches, heart rate monitors, pedometer and cycling computers. The pivotals line of heart rate enabled athletes and cyclist to set up, training regimens where data can be viewed on the computer and results analyzed.The Garmin forerunner which had a hand held GPS machine-accessible to the wrist or in bump into lines provided real time tracking of lieu from the GPS. Macs gadgets were used to port computers and internet including the use of polar and Garmin models. Therefore as the new product are developed old gadgets such as Macs solidify their ground (Lab paper backing material).CONCLUSIONThis paper has discussed the merger of two global brand names that are successful in their area of business. Their merger has created a new market and potential of technological collaboration as well as ascent in market share consolidation. file name extensionLab paper main source articleLab paper supporting materialLab paper supporting material 2