Business plan for dyson free essay sample

Vacuum cleaners are among the household appliances that are earning global popularity. The market of vacuum cleaners was a bit low before 2010, but the market has risen steadily. This prospect shows that innovations and improvements on vacuum cleaners, will be necessary, in order to cater for the growing market needs. In addition, there is an opportunity in the vacuum cleaners market, which vacuum cleaners manufacturing companies should exploit. One of the most popular vacuum cleaner companies is Dyson Ltd, which has earned popularity in U. K., due to its innovations. The market requires an efficient, high quality, user friendly, eco-friendly and less noisy vacuum cleaner. Product development is a crucial aspect, in achieving sustainability, competitiveness and profitability. Dyson Company is a technology company that deals with designing and manufacturing hand dryers, heaters, vacuum cleaners and bladeless fans. The Company is well-known due to its innovations, which intends to improve customer experience. We will write a custom essay sample on Business plan for dyson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dyson has been extremely proactive in market development over the years, and its innovation. As a result, Dyson Company has dominated the UK market and achieved profitability and competitiveness. Market development is complex and requires major adjustment in the mindsets, in order to be successful. In order to establish a new product, combinations of factors are necessary. These include business planning, competitor awareness, market research, product development, market awareness, lifecycle management, customer awareness, acquisitions, forecasting and alliances (Grundy, Tony and Brown 65). In addition, growth drivers, motivation, business strategy and Porter’s five forces, are useful techniques. Dyson Company is well known for its innovations and development of a cylinder cleaner from DC01 up to DC50, is among the examples of Dyson innovations. This product aims at enhancing market attractiveness of vacuum cleaners. DC50 upright vacuum cleaner was developed from the existing DC series, in order to appeal to the market. Dyson carries out market research and uses the feedback from the customers and the needs of the international and national market. Dyson Company is developing a vacuum cleaner that is different from those vacuum cleaners that are present in the market. In order to achieve this objective, the Company has embarked on a short-term goal, which will take one year. The new product development team will work together, using creativity, in order to come up with a product that would fulfill the needs of the customers. Vacuum cleaners are used at home and offices, which makes the market broader. The Company will embark on awareness campaigns and after official launching of the product, the marketing department will engage in various promotional activities. The vacuum cleaner will be user friendly, high quality and cost effective. In addition, it will be an energy saving, which will greatly reduce the electricity bills for the customers. Customers require a product that will fit their needs as well as being fairly priced. 2. Corporate Objectives The corporate strategy starts with a vision, and alignment of the vision with other factors that will lead to achievement of the goal. Dyson Company has a culture of supporting and motivating the employees to achieve the organizational goals. This helps the employees to be more creative and come up with ideas that lead to the development of new products. The Company aims to be among the leading companies in the world, by innovations and improvements of the existing products, to meet the needs of a diverse market. The Company objective acts a guideline to the employees, to innovate products that will be launched in the market. The development and launching of the new products process is a short-term objective, and will take one year. In the first three months, the product will be developed and tested within the company. After this, the product will be taken to the potential buyers, in order to seek their feedback, concerning the product. This will help in making the necessary amendments, in order to enhance the experience of the customers. Dyson has a culture of creativity and innovation, which originated from its founder (Gottlieb 38). The employees are highly encouraged and empowered to be innovative, which has enhanced the success of the company, in the dynamic business environment. Being a highly innovative Company, Dyson will ensure that the new vacuum cleaners will meet the needs of the consumers. In addition, Dyson culture of innovation will come in handy, in case the product is not profitable as initially presumed. This means that the Company can find other alternative products within a shorter time, since they continuously innovate and improve on their products. 3) Market Overview The vacuum cleaner market has become more globalised, compared to other household appliances. Dyson Company is targeting the bag less vacuum market, which according to Jose has great growth prospects. Jose further argues that there is an increase in demand for the vacuum cleaners (Jose 1). However, customers are demanding eco-friendly, ergonomic, efficient and models that produce less noise. According to Transparency Market research, the worldwide vacuum cleaner market will grow and reach US $13. 22 billion value, by 2015 (Transparency Market research 1). This growth is enhanced by elements such as innovations and development of efficient and advanced appliances and increase in income levels of many households. The market volume of vacuum cleaners has increased continually from 2011 and 2012 (Bodimeade 1). The vacuum cleaners market will become more promising in future, due to the innovations and marketing efforts that are being placed in the vacuum cleaner market. Hence, Dyson innovative vacuum cleaners have great future prospects, since they are made of high quality, effective and eco-friendly technology. In addition, Dyson has a strong brand reputation in the UK and enjoys support from its customers. This will help in enhancing the company’s competitiveness, since many customers will remain royal to the Company, over the other competitors and new market entrants. Dyson Company can use this strength and its innovative culture to stay ahead of competition. Market research, which will be conducted during the first five months, will reveal key competitors and their marketing strategies. The market for vacuum cleaners is quite broad since the machine can be used in offices, homes, hotels, hospitals, schools and other institutions. The new product has national and international prospects, and the Company can market the product globally, in order to maximize on the profits. At the initial stages, the company will conduct a market research, in order to establish the market needs. In the fifth month, the Company will use the consumer feedback to make the necessary changes, before the product is finally launched. The new product will be user friendly, cost effective and of high quality, which will make cleaning easier. In addition, the Company will ensure that the customer get after sales services and guarantee for the product. This will help in building customer trust and increase loyalty from the customers. The market environment of vacuum cleaners was as conducive before the year 2010. However, much has changed since 2010 and the market has grown continually. The future of vacuum cleaners will continue growing due to the increase in income levels of the people and shifts in consumer needs. 4) Marketing Audit: Internal and External According to Baker, it is important to analyse the external and internal environment, before developing a new product (Baker 3). External environment includes factors such as political, economic, legal, and technological factors, competition, customer and target market evaluation. This will help the company in formulation of strategic plans to deal with the factors that can affect the success of the new product (Baker 3). 4. 1) Marketing Mix of the New Product Line Product The new design of vacuum cleaners will be developed, researched on and marketed aggressively. This product will aim at meeting the cleaning needs of the market. Place The vacuum cleaners will be available in all leading supermarkets and electronic appliances stores in the United Kingdom. In addition, Dyson will utilize the online business strategies to sell their products globally. Payment and shipments arrangements will be available, in order to deliver the product at an international level. Price The vacuum cleaner will be fairly priced, and of high quality, in order to become affordable to the customers. Promotion Marketing initiatives will include advertisements, trade shows, incentives, public relations and promotional literature (Brand 1). The marketing initiatives will aim at creating awareness of the new product and encouraging potential customers, to buy the product. In addition, the advertisement campaigns will highlight the benefits of using the new vacuum cleaner. The new product will be advertised via television and social media sites, which are frequented by many people. 4. 2) SWOT Analysis of Dyson Company Strengths According to Bodimeade (1), Dyson is the leading vacuum cleaner manufacturer in the United Kingdom (UK). The Company’s major strength lies on its ability to grow shares in its appliances, and its focus on innovative technology (Gottlieb 38). This technology is easy to use, which would make it more preferable in the market. In addition, Dyson has a competitive edge from its engineering research, design engineers and development crew, who are knowledgeable on innovation and development of existing products (Dyson Case Study 3). Dyson is a trusted and well-known brand in Britain and has been in existence for many years. According to Bodimeade, Dyson has a strong reputation, owing to its functionality, design and manufacture of high quality products (Bodimeade 1). Being of UK heritage, Dyson brand enjoys great support in distributing and marketing of its products in the U.K. The Company is popular because it produces high quality products, and is highly innovative. Brand awareness of the Company is high and Dyson products are easily available to customers. This is a major advantage for Dyson, compared to other companies that manufacture similar products. New products that are manufactured by Dyson Company utilize the Company’s strong brand name, to gain customer trust and purchase. The Company is considerably knowledgeable on the vacuum cleaners and the experienced employees and innovation culture is a key competency for the company. Dyson follows consumer trends closely and seeks consumer feedback, when developing new products. This approach ensures that the products are designed in accordance with the needs of the consumers. Weaknesses The products are not available at a global context and the Company has yet to come up with strategies that will ensure global access and convince customers to buy these vacuum cleaners. Opportunities Dyson can use its core competencies to diversify its line of products, in order to become more profitable. Company can take advantage of the global market and market their products globally. This will earn them global recognition and increase their market share. In addition, the use of vacuum cleaners will increase in future and most homes and institutions will prefer buying this product, in order to ease cleaning. This means that if the new product becomes popular in the market, and is widely marketed, the Company will earn national and global recognition. The vacuum cleaner market is expanding and the Company can use this opportunity to venture into foreign markets and globalize their products. In addition, the Company can use social media and internet to market their products and reach many people in the online community. Threats The presence of existing competitors, new market entrants and the threat of substitute products should be assessed. There are other established vacuum cleaner manufacturers, which poses a threat to Dyson’s sales volume. 4. 3 PEST Analysis of the UK Political analysis The UK government has implemented rules and regulations that support business initiatives. Economic Analysis The economic condition in the UK is unstable and recovering from economic inflation. This can affect the spending rate of the people and affect the sale volumes of Dyson. Social analysis The social status of the UK is favorable for the product and many people would use vacuum cleaners for their cleaning needs. Most people have average incomes and can afford the fairy priced vacuum cleaners. Technological analysis UK government is supportive towards technological developments and innovations. Hence, Dyson Company can benefit greatly from the support, since they are innovative and use technology to develop and improve their existing products. Competition Competitors include Kenwood Limited, Black Decker, Sanyo and Samsung companies, BISSELL Homecare Inc and Eureka Forbes Limited (Jose 1). Knowledge of the competitors and their strategies will help in formulating strategies that will help deal with competition, and place Dyson products at a competitive edge. Dyson Company will ensure that their products are of high quality and fairly priced. This will help build consumer trust and loyalty, which enhances competitiveness. 4. 4) Porter’s Five Forces Existing rivalry There are other companies dealing with vacuum cleaners, which challenge the existence and market share of Dyson products. These companies strive to outdo Dyson, in the vacuum cleaning market. Bargaining power of supplier Dyson is involved in much research and experimentation projects, in order to produce new products and improve existing products. These projects require various materials, in order for the product to be manufactured, and the supplier decides the selling prices for these materials. Competition Dyson Company will face competition from the established companies as well as the new market entrants, dealing with similar products. However, Dyson Company has strong brand name, and has gained support in UK over the years, which is a source of competitive advantage. Bargaining power of buyer The prices of Dyson products are fairly priced, according to quality standards. The products may be quite high compared to the prices offered by their competitors, but Dyson products are of high quality, which enhances the reputation and brand name of the company. Threat of substitutes Many companies that deal with electronic and home appliances have ventured into the vacuum cleaners market. These companies price their vacuum cleaners at a lower price than that of Dyson Company, which can affect the performance of the new product. 5) Assumptions 1. The introduction of new products is based on the assumption that potential buyers will accept the product, and the product will meet the needs and expectations of the customers. 2. Another assumption is the market research that will be conducted before the launching of the product will help in determining whether or not, the product will be acceptable in the market. Since the market research reveals a market need that requires to be fulfilled, the people will embrace and support the new product. According to Brand, market research is a crucial element in determining the success of a new product in the market (Brand 1). Market research reveals the market needs, distribution channels, pricing and factors that influence consumer behavior. 6) Promotions The Company will advertise aggressively on social media sites, television and newspapers. Social media sites such as Facebook and You Tube are increasingly popular and the online community will be able to view the adverts and learn about the new product. This will reach many people worldwide since the product targets the local and international markets. These adverts will run throughout the year, in order to create more awareness and prepare potential buyers, psychologically. In addition, the CEO will visit some of the countries in order to create unveil the product and create more awareness to the people. This includes countries like China, which has a great potential and has embraced some of the products from Dyson Company (Yiyao 1). After launching, the product will be priced at a highly discounted price, for a period of six months, in order to attract and gain customer’s trust. The discount will serve as a promotional strategy for the product, but after the promotion period is over, the product will be priced normally. If need be, the Company can offer other promotions, in order to motivate potential buyers. It is important to offer promotional discounts on new products, in order to allow time for the customers to test the product and give feedback. 7) Alternative Plans In case, the product is not successful in the market, Dyson Company will improve the new product in accordance to the customer needs as revealed by the test market. Dyson will make a thorough analysis on the existing vacuum cleaners from other companies, and evaluate the niche for DC50. Market research will help the Company to evaluate the effect that the new product would have on the market. In addition, the Company will continually improve the existing product and create new products that will suit the changing market demands. This will satisfy the needs of the customers and enhance attractiveness of the products. If the market research reveals some shortcomings on the product, the Company will engage in efforts to modify the product to fit into the needs of the target market. This will be done immediately after the market research has been conducted, in order to avoid wasting the new opportunity and resources. The available resources can be used to better the product or innovate other products that were identified during the market research period. 8) Promotional Programme Dyson will focus on meeting the needs of consumers by increasing its campaigns and outdoor events, in order to create awareness of a new product (Scho? ttler 27). This will take a period of 3 months. 9) Measurement and Control The measurement of product development will be done using the lead-time used in the development of the product, market attractiveness, product quality, manufacturing cost and cost of the development initiative (Krishnan and Ulrich 12). The Company will carry out test marketing and learn more about the consumer needs and perceptions for the product (Chapter 11, the Product and Developing New Products. 1). Test marketing will be conducted before the launching of the product, in order to rectify any flaws that are pointed out by the customers. Existing customers and targeted customers will be supplied with questions about Dyson, and will be encouraged to provide information about their preferences on vacuum cleaners. The feedback will be used to decide whether the product will be acceptable or if the company should make the necessary changes, noted during the research process. Test marketing will be done within the first six months, in order to allow for completeness of product development. Appendices Month Activity 1monthConsultation with the engineers and other stakeholders involved in the development of the marketing plan Planning and allocation of resources 2-5 monthConducting of market research on consumer needs and other market dynamics 6-7 monthEvaluating consumer feedback, making necessary amendments and preparing to test marketing and launch the product 8-9monthTest marketing and Launch of the new product  9 -12 monthPromotions. The resources allocated to the project can affect product performance and time used to market the new product. Hence, it is important for the management to allocate adequate resources to the project, in order to enhance the success of the project. †¢Maximal time should be allocated to the most productive stage of the development. The time allocation varies depending on the size of the target market, competitors’ product performance and presence of new and existing products. It is evident in the trends within cleaning equipment market that consumers have a need for cleaning equipment that will help ease cleaning at home and various institutions. The preferred equipment should be convenient to use, affordable and of high quality. Consumers need to involved in the product development process, and their input used to develop a product that will be easy to use. †¢The market trends reveal consumers who are increasingly busy, hence demanding cleaning equipment that are convenient to use and save time. In addition, consumers are looking for equipment that are environmental and user friendly.

Free Essays on Monolithic Bias

What are traditional families? Are they vital to our way of life or a barrier to progress? Generally ‘family’ (normal and natural) means a married couple who, at some point in their lives, raise children. However, according to monolithic bias the term is more than description; it is also a moral statement. Thus monolithic bias is a situation when there is one basic, uniform type of household - the nuclear family consisting of a husband and a wife with one or more children. That is, the traditional family implies putting a high value on becoming and remaining married, placing children ahead of careers, and favoring two-parent families over various alternative lifestyles. These alternative lifestyles may be gay or lesbian families, single hood, single parent families, blended or extended families, or common law families. However it is important to keep in mind that monolithic bias ignores the numerous conditions, difficulties and hurdles that families who are not part of the normal and natural family face in everyday life. For example there has been a drastic increase in cohabitation over the last thirty years. Most cohabiting couples do not marry, and only small percentages have children. Commitment tends not to be as strong as in a marriage. Single parents have to struggle to make ends meet. Teen mothers find it extremely difficult to juggle four jobs, school and raising children all at the same time. Many gay couples feel they must keep their relationships a secret to avoid prejudice and discrimination. This situation can place considerable strain on their relationships. The ‘normal and natural’ family however is a double income family with one or two children with substantial disposable income. They go on vacations, have stocks and investments, and are always close- knit and happy. This kind of monolithic perspective tends to ignore the hidden problems associated with ‘normal’ families such as child abuse These childr... Free Essays on Monolithic Bias Free Essays on Monolithic Bias What are traditional families? Are they vital to our way of life or a barrier to progress? Generally ‘family’ (normal and natural) means a married couple who, at some point in their lives, raise children. However, according to monolithic bias the term is more than description; it is also a moral statement. Thus monolithic bias is a situation when there is one basic, uniform type of household - the nuclear family consisting of a husband and a wife with one or more children. That is, the traditional family implies putting a high value on becoming and remaining married, placing children ahead of careers, and favoring two-parent families over various alternative lifestyles. These alternative lifestyles may be gay or lesbian families, single hood, single parent families, blended or extended families, or common law families. However it is important to keep in mind that monolithic bias ignores the numerous conditions, difficulties and hurdles that families who are not part of the normal and natural family face in everyday life. For example there has been a drastic increase in cohabitation over the last thirty years. Most cohabiting couples do not marry, and only small percentages have children. Commitment tends not to be as strong as in a marriage. Single parents have to struggle to make ends meet. Teen mothers find it extremely difficult to juggle four jobs, school and raising children all at the same time. Many gay couples feel they must keep their relationships a secret to avoid prejudice and discrimination. This situation can place considerable strain on their relationships. The ‘normal and natural’ family however is a double income family with one or two children with substantial disposable income. They go on vacations, have stocks and investments, and are always close- knit and happy. This kind of monolithic perspective tends to ignore the hidden problems associated with ‘normal’ families such as child abuse These childr...

Shakespeares Macbeth Essay Example | Topics and Well Written Essays - 500 words

Shakespeares Macbeth - Essay Example The necessity of keeping social and economic order often restrains stronger ambition for power. Macbeth is destined - through the prophecy of the witches - to become Thane of Cawdor and eventually King. However, Macbeth's conscience makes the distinction that, by achieving this, he will have broken the social order. This dilemma will eventually compel him to extreme deeds in the acquisition of his desire. Lady Macbeth recognizes her husband's elevation in position and prestige and has no doubt that he will fulfill the witches prophecy with a little help from herself. As she says after reading her husband's letter, " yet do I fear thy nature; / It is too full o' the milk of human kindness / To catch the nearest way" (1.5.360-362). Lady Macbeth has launched into an analysis of Macbeth's character - how he might restrain his ambition out of loyalty to his King rather than seek the most direct route to the throne. Macbeth lacks the internal strength and deviousness a powerful man must ha ve in order to rise to king. His desire is infinite, his ambition excessive, yet his respect for social structure prevents him from committing to the murder of the king. In accusing him of being "too full o' the milk of human kindness," Lady Macbeth is observing a timidity that un-weaned from the hand that raised him - he is not man enough to act aggressively.

Video review Essay Example | Topics and Well Written Essays - 250 words - 3

Video review - Essay Example That is, it could be fitted to be suitable to what the engineers or customers wanted. The traditional iron triangle of waterfall was more rigid and could not accommodate some alterations. The modifications included things that could suit new customer behaviours. Contrary to the traditional iron triangle of Waterfall the agile model allowed an accelerated time to the market and allowed for aligning of IT to the business. With agile, the results depict an increase in productivity and software quality. There is also greater project visibility and a reduction of risks when compared to the iron triangle model of project management (Beierwaltes 1). Finally, it is less costly for a company or an individual to apply the agile model than the Iron Triangle of Waterfall. It is less costly to maintain the software involved in Agile than that of Iron triangle of Waterfall. Agile could be used on our project efficiently. The first reason is due to its cost effectiveness both in initial set up as well as the costs of maintenance. In addition, we could quickly alter its specifications to suit the needs of our projects better. There will be increased productivity and better results as a result of the software’s high quality (Beierwaltes

The Sense of Casualness marking the 17th Century English Slave Trade Essay

The Sense of Casualness marking the 17th Century English Slave Trade - Essay Example The narrator comes out as a shrewd European trader, who on the one side is perturbed by the competitive tactics evinced by the traders from other European nations, and on the other side is harrowed by the long negotiations he had to manage with the African intermediaries, war-lords, and feudal headmen. The prime concern of the narrator is to secure young and strong African slaves at the right price and at the right time and one scarcely finds this account being marked by any emotional interjections or moral pangs on the part of the writer. The entire process presented in the narrative is astutely mattered of fact and business like. Thereby, the account presents a realistic picture of the systematic and extensive nature of the African slave trade, which comes out as being a well engrained economic activity in the coastal communities in Africa. The European slave traders certainly preferred to maintain amicable and cordial relations with the African feudal lords and the intermediaries appointed by them so as to assure the success and safety of their business operations. If one studies the given account in the light of the intellectual and moral progress registered by the 17th century Europe, one stands simply amazed and nonplussed at the fact that a civilization that tended to be the cradle of the best of thought and progress, happened to be so callous about trading in human beings, preferring to keeping the African slave trade bereft of any human or ethical considerations. ... The European traders traded in African slaves without giving in to any moral or ethical pangs, being more concerned about the fortunes to be accrued from the transatlantic demand for cheap manpower. The narrator comes out as a shrewd European trader, who on the one side is perturbed by the competitive tactics evinced by the traders from other European nations, and on the other side is harrowed by the long negotiations he had to manage with the African intermediaries, war lords and feudal headmen. The prime concern of the narrator is to secure young and strong African slaves at the right price and at the right time and one scarcely finds this account being marked by any emotional interjections or moral pangs on the part of the writer. The entire process presented in the narrative is astutely matter of fact and business like. Thereby, the account presents a realistic picture of the systematic and extensive nature of the African slave trade, which comes out as being a well engrained eco nomic activity in the coastal communities in Africa. The European slave traders certainly preferred to maintain amicable and cordial relations with the African feudal lords and the intermediaries appointed by them so as to assure the success and safety of their business operations. If one studies the given account in the light of the intellectual and moral progress registered by the 17th century Europe, one stands simply amazed and nonplussed at the fact that a civilization that tended to be the cradle of the best of thought and progress, happened to be so callous about trading in human beings, preferring to keeping the African slave trade bereft of any human or ethical considerations. In that sense one certainly finds a

Government Response to Hurricane Katrina

Government Response to Hurricane Katrina National strategy for homeland security requires collaborative efforts by both the National Incident Management Systems (NIMS) and National Response Framework (NRF) to prepare for and provide a unified national response to disasters. Effective incident management of catastrophic events requires coordination of relevant stakeholders. Both the NIMS and NRP, the Federal and State agencies have responsibility for addressing any disaster and emergencies through pooling resources together. However, the framework faces myriad of challenges including meagre resources and malfunctioning local governments. These challenges effective response to disasters such as Katrina (Walsh, Christen Jr, Lord, Miller, 2011). Impacts of the changes on the programs in response to Katrina. The changes are necessary in providing guidelines on the response by the both the State and Federal governments in the event on major disasters such as Katrina. NIMS provides proactive approach for the response team in preparation, prevention and mitigation of the effects of Katrina. On the other hand, NRF details national disaster response principle, responsibilities and structures which lead to a coordinated response to disaster. Therefore, these changes make response to disasters more efficient and effective (Walsh, Christen Jr, Lord, Miller, 2011). Necessities of changing in the existing National Response Plan (NRP) to the current National Response Framework(NRF). Unlike NRP, the NRF puts in place a single, robust approach to domestic disaster management. NRF outlines effective ways of preventing, preparing for, response to Hurricane Katrina when it occurs in any state especially in the vulnerable areas. Moreover, NRF is an all-hazards plan within the framework of National Incident Management System (NIMS). Nevertheless, establishment of NRF was mandated by the Homeland Security Act of 2002 to integrates the National Contingency Plan (NCP) and other national-level contingency plans in responding to Hurricane Katrina. Therefore, it establishes the structure and mechanisms for national-level policy and operational direction for domestic disaster management (Wise, 2006). Response to hurricane Katrina dictated by the todays NRF and NIMS. The all-hazards approach is cost effective due coordination among organizations involved in the four parts of emergency management: mitigation, preparedness, response, and recovery in achieving common goal, that is, Hurricane Katrina. The response allows sharing of costs by the organizations involved thus reducing the cost borne by each state in mounting response to Hurricane Katrina (Walsh, Christen Jr, Lord, Miller, 2011). Emergency management at the local level and implementation of the NRF in response to Katrina. Local jurisdictions are responsible for ensuring the public safety and welfare of their residents during emergencies by mobilizing resources for the same. The NRF implementation does not therefore, usurps state responsibility and jurisdiction when responding to a disaster but provide framework for such response (Walsh, Christen Jr, Lord, Miller, 2011). It is therefore, imperative to note that National strategy for homeland security requires collaborative efforts by both the National Management Systems and National Response Framework (NRF) to prepare for and provide a unified national response to disasters. The all-hazards approach is cost effective and efficient in emergency response during Hurricane Katrina (Wise, 2006). References Walsh, D., Christen Jr, T. H., Lord, G., Miller, G. (2011). National incident management system: Principles and practice. . New York: Jones Bartlett Publishers. Wise, R. C. (2006). Organizing for homeland security after Katrina: Is adaptive management whats missing? Public Administration Review, 66(3), 302-318.

Napster :: essays research papers

(1) English 11 Words: 1302 12/ 20/ 00 Napster : Right or Wrong ? "As an artist, there are so many ways that we can be taken advantage of. To have yet one more way to stip an artist of making an honest living is just to much. That's why I sued." ( Levy, 51 ) - Andre Young ( Dr. Dre) Rapper/Producer There are many ways that an artist can be stripped of making an honest living, Napster, one of the many 'Mp3' services online, is the latest. An Mp3 ( short for ISO-MPEG Audio Layer 3 ) is a digital compression of a music or video file so it's easier to send to one another over the internet ( Levy, 51 ). Napster is an online music source where you can search for a song and download it absolutely free, with just one click from your fingertips. The Napster program, created by 19 year-old college drop out Shawn Fanning, is the fastest growing site in history. It recently passed the 25 million mark in less than a year since it was released (Greenfeld, 62 ). His program allows you to download copyright music, and that's why he is being sued by a number of corporations. Napster is being sued by RIAA ( the Recording Industry Association of America ), record companies ( BMG, the holder of lables like: Arista, Bad Boy, RCA, LaFace ), and artists ( Rock band Metallica and Rapper/Producer Dr.Dre). "I'm down for a parallel business even if it's parasitic. Napster is the new radio. It's the most exciting thing since rap, disco and the Beatles." said rapper Chuck D, and it did it is ( Levy, 51 ). Napster is like a radio. You can listen to music and preview it for free. Some artists are actually for Napster like Chuck D. , Neil Young, and rock group Limp Bizkit, who headlined a free tour sponsored by Napster along with Cypress Hill. Napster is like a new radio. It's been said that people use Napster because they feel so (2) ripped off that compact disc prices are so high. They would rather just download the whole album online, then burn it on to a cd spending only three dollars for a burned cd instead of the seventeen dollars spent for buying the actual album. The generalized public that use Napster are young ( teenagers and college

New York State standards Essay

It is important for grade 4 pupils to meet the standards for English Language Arts set forth in the New York State standards. It is in the light of this that great attention must be paid to the way English is taught in the grade 4 classroom. When a teacher prepares and delivers his or her lessons in English, she should do this with the objective of making sure that his or her pupils meet the standards of the State of New York in mind. The standards should be her guide as he or she delivers the lessons in English and administers both oral and written tests to find out whether or not his or her students have mastered the required skills. What educational strategies and instructional methods may be employed to ensure that grade 4 pupils meet the standards for English Language Arts set forth by the State of New York? One of the skills ( Education Planet, 2010) that grade 4 pupils are expected to have is being able to listen and speak in formal and informal settings wherein they are expected to talk with people of different ages, genders, and cultures. One instructional method (Nada’s ESL Island, 2000) that can be used to ensure that grade 4 pupils achieve the above mentioned skill is the communicative approach. In the communicative approach, the teacher gives more emphasis on language functions rather than on language structures. As such, when the teacher designs a lesson, her lesson is focused on a language function such as greeting a person, telling a story, giving directions, or asking for help with something. She then decides what language structures are suited for a particular language function. For instance, prepositions can be taught for pupils to learn how to give directions. The LEA or Language Experience Approach (Nada’s ESL Island, 2000) may be utilized by the teacher in teaching the uses of the different parts of speech. What the teacher does is make the pupils read a line of text. Then she asks questions like â€Å"What words were used to describe the flower? † and â€Å" What words were used to describe the mountain? †. The teacher may then tell the pupils that words like pretty, colorful, tall, and big are called adjectives and that adjectives are words used for describing. What about listening? What strategies or instructional methods can be utilized to develop listening skills among pupils? Pupils have to learn to become active rather than passive listeners. Here, the teacher can make use of the cloze test wherein the pupils are asked to listen to the teacher read a short poem twice. The pupils are then given a copy of the poem with some words left out. The pupils are to fill in the missing words after listening to the reading of the poem. With regard to developing skills in speaking, the teacher can make use of the audiolingual method wherein the teacher first teaches the pupils a set of expressions like â€Å"May I help you? †, â€Å"What time is it? † and â€Å"How do you do? †. She then asks the pupils to repeat each expression after him or her. The teacher can later have the pupils engage in a role play wherein they are given the chance to put into practice the expressions they have learned. Aside from acquiring listening and speaking skills for formal and informal situations, grade 4 pupils ( Education Planet, 2010) are also expected to learn how to write for social interaction and produce written messages to establish, maintain, and enhance personal relationships with others. One way of teaching writing with this purpose in mind is through the use of the interactive journal. How is this done? The teacher sets the topic for the class to write about. She then pairs off the students and makes sure that each pair has a small notebook. Pupil A then begins by writing something about the topic before turning the note over to his or her partner pupil B who reads and reacts to what pupil a has written about the topic. From time to time the teacher goes around to check to make sure that the students are not deviating from the topic. Letter writing could also be a useful activity in developing the pupils’ social interaction skills. For example, after talking about how to take care of the environment, the teacher may ask pupils to write a letter to their congressman or mayor. The State of New York ( Education Planet 2010) expects grade 4 pupils to also be able to listen and read to evaluate experiences, ideas, information, and issues by using evaluative criteria from different perspectives and by recognizing the difference in evaluations based on different sets of criteria. One technique ( Nada’s ESL Island, 2000) that the teacher can use to achieve this goal is the interactive approach to reading. Here the pupils do not only read but also interact with the material. By asking questions, the teacher allows the pupils to predict what will happen before the next part of the story is read, say whether or not they have the same experience as that of the character or characters in the story, comment on the actions of the characters, or even tell whether the story happened in real life or not. Grade 4 pupils ( Education Planet, 2010) are also expected to learn how to speak and write for critical analysis and evaluation by presenting opinions and judgments on experiences, ideas, information, and issues clearly, logically, and persuasively with reference to specific criteria on which the opinion or judgment is based. This goal can be attained by asking Why and How questions about a topic that had been read or listened to instead of the usual What, Who, and Where questions. Pupils may also be taught how to write and speak critically by asking them â€Å"What do you think†¦Ã¢â‚¬  or â€Å"What if†¦Ã¢â‚¬  questions. Such kind of questions would allow them to present their opinions and judgments on an issue that had been read or listened to. Another standard that was set by the State of New York ( Education Planet 2010) is grade 4 pupils should be able to listen and read for literary response which involves comprehending, interpreting, and critiquing imaginative texts in every medium, drawing from personal experiences and knowledge to understand the text, and recognizing the social, historical, and cultural features of the text. In order to achieve this, the teacher can use the top down approach wherein the pupils can bring to fore their experiences and present knowledge in understanding the text. The pupil uses his or her experience and current knowledge to be able to relate to the text. The child’s schema is also utilized in being able to understand the meaning of each word and sentence in the text. Another skill ( Education Planet, 2010) that grade 4 pupils are expected to have is being able to speak and write for literary response which involves presenting interpretations, analysis, and reactions to the content and language of a text. Here the teacher can make use of the interactive approach in reading wherein the pupils are mad to interpret a line or a word in a poem. They are also made to react to the content of a poem or story and give their opinion and judgment regarding its contents either orally or in written form. Grade 4 pupils ( Education Planet, 2010) are also expected to speak and write for literary expression which involves producing imaginative texts that use language and text structures that are inventive and often multilayered. To develop this skill in the pupils, the teacher (Nada’s ESL Island, 2000) can make use of the KWL method. Here the pupils are asked to put down what they already know about the topic that will be discussed or text that would be read. The teacher then asks the pupils to write down or say what they expect to learn from the topic or text. After the teacher discusses the topic or read the text, the pupils are asked to write down or say what they have learned from the discussion of the topic or the reading of the text. Based on what they have learned, the pupils may create a new story or composition as a kind of learning synthesis. The State of New York ( Education Planet, 2010) also aims to develop in the pupils the ability to listen and read to acquire information and understanding which involves collecting data, facts, and ideas; discovering relationships, concepts, and generalizations; and using knowledge from oral, written, and electronic sources. The research method can be used to develop the above mentioned skill in the pupils. While listening to a text being read, the pupils are asked to pay close attention to important pieces of information and note these down in their notebooks. The same thing would be done as the pupils read a piece of text. The teachers may guide the pupils in using semantic maps which the pupils used to organize the pieces of information that they have picked up from listening to or reading the text. Semantic maps also allow the pupils to see the relationship among the different ideas. Aside from semantic maps, pupils may also be taught how to construct charts which also help organize pieces of information they have picked up. The State of New York ( Education Planet, 2010) also expects pupils to be able to speak and write to acquire and transmit information which requires asking probing and clarifying questions, interpreting information in one’s own words, applying information from one context to another, and presenting the information and interpretation clearly, concisely, and comprehensively. One method that the teacher could use to develop this skill among the grade 4 pupils involves prereading, reading, and postreading activities. In the prereading activity pupils are made to scan or skim the text. They are afterwards asked to come up with questions that they might want to ask about the material. The pupils then read the text and while reading, they try to look for answers to their own questions. They later present their answers to the class. With regard to asking questions, the teachers could invite a fireman, for example, to talk about his profession. After his talk, the pupils are encouraged to ask questions regarding what they listened to. What other educational strategies and instructional methods can the teacher utilize to improve the reading, speaking, writing, and listening skills of grade 4 pupils? With regard to improving the listening skills of the pupils, the teacher may dictate to the pupils a piece of text line by line. As she reads each line twice, the pupils write down each line in their notebooks. After the last line of the text had been read, the teacher reads the text again and asks the pupils to check what they wrote as they listen to the teacher read the text. Another educational strategy that the teacher can employ to improve the listening skills of grade 4 pupils is to have them listen to the teacher playback a recorded newscast or story. The teacher may opt to playback the recorded newscast or story twice. He or she then gives the pupils an exercise to answer to test how well they listened to the recorded newscast or story. The test can be a fill in the blanks or multiple choice type of exercise. These can de done again and again until the pupils attain an acceptable level of mastery. The speaking skills of grade 4 pupils can be improved by introducing them to debate. Here the pupils are given the chance to express their opinions, views, and judgments regarding an issue. Asking grade 4 pupils to retell a story they have read is also a good way of improving the speaking skills of grade 4 pupils. The pupils retell a story in front of the class through the use of visual aids. They may also be encouraged to create their own stories and share it with the rest of the class. Teaching pupils how to conduct an interview is another way of improving their listening and speaking skills, One pupil could play the role of TV reporter while another pupil could be the person being interviewed. To apply what they have learned about interviewing people, pupils could be asked to interview, let us say, the nurse in their community and have them report the results of the interview in front of the class. Show and Tell is also a good way of developing the speaking skills of grade 4 pupils. They may be asked to bring to class a favorite pet or toy and talk about these in front of the class. The pupils might also be asked to draw any picture and then call them one by one to the front of the class to talk about their picture. What educational strategies or instructional methods may be employed to improve the writing skills of pupils? Aside from journal or letter writing, grade 4 pupils may be taught how to write a haiku or a tanka on any topic of their choice. They could then share with their classmates what they wrote. Other activities that could improve the writing skills of pupils are poster making, making greeting cards. The integrated approach can also be used to improve the writing skills of grade 4 pupils. For example, the teacher could conduct a simple experiment inside the classroom. While the teacher is doing the experiment, the pupils can write down what they observe and their conclusions after the teacher finishes conducting the experiment, The teacher could also have the pupils read a story and organize the sequence of events as they happened in the story. Based on the arranged sequence of events, the pupils could be asked to rewrite the story. With regard to improving the reading skills of the pupils, the teacher could make use of SSR or Sustained Silent Reading wherein the teacher sets aside a few minutes of the period to allow the pupils to read their favorite book. This sustains pupils’ interest in reading. DRTA or Directed Reading Thinking Activity ( Nada’s ESL Island, 2000) can also be utilized by the teacher to improve the reading skills of grade 4 pupils. The teacher first reads the title of the text and he or she asks the pupils what they think the story is going to be about. He or she then solicits different answers from the pupils. The teacher then reads the first paragraph of the story and stops to ask the pupils what they think will happen in the next part of the story. He or she writes their predictions on the board. After reading the next part of the story the teacher erases the answers on the board that are no longer needed. The procedure goes on until the story is finished. The pupils may be asked to write a summary of the story. Aside from DRTA, the ETR or Experience Text Relationship (Nada’s ESL Island, 2000) method may be utilized to improve the reading skills of grade 4 pupils. The teacher begins by asking the pupils what they know about the text that is going to be read. The teacher then reads the story along with the pupils and pausing every know and then to discuss the part of the story that had just been read and ask what the pupils thin will happen in the next part of the story. After the story had been read, the teacher discusses the story with pupils and ask them to relate it to their personal experience. The PreP or the Prereading Plan (Nada’s ESL Island, 2000) also helps in improving the reading skills of grade 4 pupils since it attempts to trigger previous knowledge and provide background knowledge which will help the pupils understand what they are reading. The teacher begins by introducing a main concept to the pupils to prepare them for what is to be read or listened to. For instance the teacher could start by saying, â€Å" Today, we are a going to talk about a planet. Who can tell me what a planet is. † He or she then allows the pupils to give their own ideas of the concept and lists these down on the board or on a chart. After correcting some misconceptions about the topic or idea, the teacher asks the pupils to write something about the idea by utilizing the words on the board or on the chart. After having written something about the topic, the pupils are now ready to read the text that talks about the topic they wrote about. The SQ3R or the Survey Question Read Write Review (Nada’s ESL Island , 2000) is another method that is utilized by teachers to help improve the reading skills of grade pupils. The teacher first asks the pupils to look at the title, the headings of paragraphs, the introduction , and the conclusion of the text that they are about to read. This helps the pupils gain an idea about the text before they actually start reading it. The pupils are then asked to read the questions at the end of the text so that more or less they will have an idea of the kind of information that they are expected to look for from the text. The teacher may now ask the pupils to read the text. The teacher reminds the pupils to take note of ideas and words that they do not understand and to read the text the second time around. The next things that the pupils are asked to do is to write the answers to the questions found at the end of the text. They may read the answers aloud in front of the class. The teacher advises the pupils to review that they wrote to ensure that the information remains fresh inside their minds. Teachers (Nada’s ESL Island , 2000) also utilize story grammar to improve the reading skills of grade 4 pupils. Pupils are taught the four major components of story grammar which are main character and main problem or conflict, character clues which involve the actions of the characters, their dialogue, thoughts, physical qualities, and their reactions to other characters and events, the solving of the problem or conflict, and the theme of the story. Breaking down the story into the above mentioned components help the pupils understand easily what they just read. Semantic maps may also be used as an organizer of the components of story grammar. Strategic Reading (Nada’s ESL Island 2000) is quite similar to the other approaches used in teaching reading to grade 4 pupils. The teacher begins by asking the pupils what they know about what is going to be read and what they expect to learn. Afterward, the teacher employs Click and Clunk while the pupils are reading the first part of the text. Clunks are the words or ideas that pupils find difficult to understand. The teacher helps the pupils â€Å"fix† the clunks as they continue reading the text. The same thing is done for the other parts of the text. The teacher wraps up the reading activities by asking the pupils to say what they have learned from what they just read. With Sample Reading Strategies, (Nada’s ESL Island, 2000) teachers ask the pupils to say what they know about what is going to be read, write about an experience related to the topic, say something about the title of the text that will be read, make predictions about the contents of the text, skim the text for general ideas, or read the opening part and the closing part of the text. While reading, pupils may encounter words that are not familiar. The teachers help the pupils figure the meaning of the words by using context clues. Pupils may be also asked to predict what would happen in the next paragraph or draw pictures to show what they understand about what they have read so far. After reading, pupils may be asked to make an outline, a chart, a map or diagram to show what they have understood about the text. They may also be asked to retell what they have read or relate what they have read to their own experience. CBLI or Context Based Language Instruction makes learning language for pupils also interesting. In CBLI, the teacher makes use of real life texts rather than nursery rhymes or classic stories. Real life text may be in the form of a news article, recipes, posters, advertisements, or brochures. The teacher uses these to help pupils understand how language structures are applied in real life. For example, recipes, posters, and advertisements make plenty of use of action verbs. Instructional leaflets also make use of a lot of action verbs as well as prepositions. Sugestopedia is another method that teachers use to teach language to grade 4 pupils. Before having pupils read the text, the teacher prepares the mood of the classroom by playing soft music. She then asks the pupils to close their eyes and listen carefully to what is going to be read. Music helps condition the mind of the pupils and allows them to concentrate on what is being read. Aside from sugestopedia, teachers also help improve the listening and comprehension skills of the pupils by asking them to perform the appropriate action for a word. For example when the teacher says â€Å"sit†, the pupils sit down. When the teacher says â€Å"stand† the pupils stand up. When the teacher says â€Å"Step backwards† the pupils move one step back. This helps the pupils become with the meaning attached to words aside from becoming familiar with the words themselves. There are many other techniques that teachers can employ in honing the English communication skills of grade 4 pupils. However, the technique that must be employed by the teacher should be suitable to the learning abilities of grade 4 pupils. References (2010). English Language Arts State Standards for New York. Lesson Planet. Retrieved August 20, 2010 from http://www. lessonplanet. com. (n. d. ). Ideas for Teaching Writing. Kim’s Korner for Teacher Talk. Retrieved August 22, 2010 from http://www. kimskorner4teachertalk. com. (2000) Teaching Second Language Reading. Nada’s ESL Island Resources for Teachers and Students. Retrieved August 20, 2010 from http://www. Nadaisland. com.

Share croping essays

Share croping essays Sharecropping was very hard for African American families in the 1800's. They were basically working for a place to live, while being in debt the rest of their lives. African American families would work long, hard days for many hours for absolutely zero pay. Adults weren't the only ones doing all of the work. The whole family, including children worked also. As you can see, these sharecropping children did not have an easy life. They worked just as hard, if not harder, Here is a small layout of what the plantations may have looked like. You can see in this sketch many African Americans working all over the entire plantation. They did all the work on these large farms. Here is a photo of a group of the Breaker Boys. These boys worked long, strenuous hours doing work that should be done by an adult. As you can see in this picture, these boys worked very hard for You can see how exhausted and sad this boy looks. He has been working for many hours in a hot, sticky factory. Child labor needed to be stopped This boy is sawing a piece of wood by himself at this factory. This was a very unsafe enviroment. A child this young shuld not of been using a piece of machinery like this by himself. This is another reason child labor despretly needed to be stopped. Here you can see how depressed and sad these Native Americans were. All of this was a result from the Dawes Act. It pushed the Native people out of the land they had set territory on first to small reservations This map shows where the reservations were located in the U.S. As you can see, the Natives were oushed to the northern and southern part of America. They had little to no land to to start their lives work This is a photo of Native Americans on their reservations. They were tryin to get as much education as they c ...

Diego Riviera essays

Diego Riviera essays My artist name is Diego Rivera he is a Mexican painter who produced murals on social themes and who ranks one of my countries greatest artists. He was born in Guanajuato and educated at the San Carlos Academy of Fine Arts , in Mexico City. he studied painting in Europe between 1907 and 1921, becoming familiar with the innovative cubist forms of the French painter Paul Cezanne and Pablo Picasso. In 1921 Riviera returned to Mexico and took a prominent part in revival of mural painting initiated by artists and sponsored by the government . Believing that art should serve the working people and be readily available to them , he concentrated on painting large frescoes, concerning the history and social problems of Mexico, on the walls of public buldings.His works during 1930s included frescoes the Ministry of Educational Mexico City and in the National Agricultural School in Chapingo. Rivera was an active member of the Mexican Communist party , and he painted murals in the National Palace , Mexico City 1929, and the Palace Cortes , Cuernavaca1930 .In 1929 Riviera married Frida Kahlo who is now considered to have been a leading 20th century Mexican painter. I think what I like the most the murals that he painted I liked how he drew the Indian people their faces the scenery , the palace and his style. Riviera's murals are rich in archeological detail and painted in sharply outlined , linear style. Most of them have clear , three dimensional figures in a shallow space , although a deep spatial extension of landscape appears at the top of some works . Rivera also executed easel paintings and portraits and designed and built his Mexico City house , the Anahuacalli, which is now a museum housing the extensive collection of pre-Columbian art that he left for Mexican people . I liked the water colors that Riviera used for the murals and the way he painted the pictures .I imagine take him a long time to draw the murals and paint them and drawing the...

Does Insolvency Law Need Reform Essay Example | Topics and Well Written Essays - 1000 words

Does Insolvency Law Need Reform - Essay Example This method is considered by many as outdated. Over the previous few years, laws have been enacted that are aimed at reforming insolvency laws in some of these countries such as the U.K., Germany, and France1. This essay looks at and analyzes some of those proposals, enactments, consultation reports, and reviews as regards to the insolvency law so as to ascertain whether this law is fit for the purpose as it currently is. In so doing, measures will be solidly detailed that are meant to offer struggling, but feasibly viable ventures a chance of working their way out of such difficult situations. Discussion The promotion of company rescue customs began with the work of the Cork committee which recommended disposal and continuation of a debtor’s business as a going concern and was bolstered by the Insolvency Act, 1986 which recommended administrative take-up through procedures outlined in the Administration and Company Voluntary Arrangement (CVA). Subsequently, there have been in creasing outcries from different quarters regarding the inability of this act to ensure successful administrative receivership without causing unnecessary closure of otherwise viable companies. In addition, questions have been asked of whether administrative receivership provides for acceptable and better levels of accountability and transparency to all the stakeholders in the said business, most importantly, creditors. For these reasons, the U.K. government embarked on putting into place mechanisms that will not only ensure successful administrative receiverships, but also the balance of the insolvency law to be debtor-friendly and creditor friendly. Most of these law reviews, consultations, and proposals have aimed at exploring ways in which the government have attempted and should attempt to better develop the insolvency law and practice so that where company rescue attempts are made, all those with a stake in the company being rescue, benefit from such a process. This ensures th at economic and fiscally viable companies survive in the long-run. Creditors are also guaranteed higher and better returns. The challenge, however, is whether the balance in the insolvency regime of the U.K. should be shifted to being debtor- friendly as well rather than being only creditor-friendly. In 2002, the U.K. government enacted the Enterprise Act of 2002 which was the advent of a new corporate insolvency law regime. This was entirely bolstered by the consideration by many that the then insolvency law era was not equitable and adequately rescue-oriented. In order to change that, the Enterprise Act of 2002 implements several modifications and changes to that era. According to the UK Secretary of State, Trade and Industry, Patricia Hewitt, the enterprise act of 2002 will empower consumers and strengthen competition through radical reforms of the law of competition, corporate rescue and bankruptcy. At the same time, new safeguards for consumers will be promoted. According to th e Enterprise Act, 2002, several measures aimed at reforming and restructuring corporate insolvency were introduced. These included an administration procedure that is streamlined in a way that it could be accessible and efficient so as to ensure successful rescue of viable ventures. Secondly, the administrative receivership is abolished to a certain extent2. Finally, the act also introduced measures that would ensure

The Film named The Official Story is about Terror in Argentina in the Essay

The Film named The Official Story is about Terror in Argentina in the 1980s - Essay Example The movie begins in a set up of a family. The wife (Alicia) being a History teacher and the husband a wealthy businessman. The family had adopted a young girl named Analia Castro (Gaby) (Roger Ebert, 1985). A time comes that Alicia starts thinking of Gaby’s real parents. She had been frequently warned about it by her husband. The husband was fully aware of the whole story of adoption but was ignorant about it. Alicia starts a research after a friend returns from exile. She ends up knowing the grandmother to Gaby; Chela Ruiz (Sara). The grandmother explains the history of the child and how the parents disappeared. The plot of the movie suggests that Sara may not be the real grandmother and the real parents may be unknown. The movie ends with a family conflict because Alicia insists on tracing the parents of the girl (Roger Ebert, 1985). The film won many awards despite it being directed by a young director aged 39. This was the first move directed by Luis Puenzo. Reports from analysts’ state that the movie has a good flow and plot as well. The name of the movie has some criticism too. The name is Official Story, yet it has many painful narrations (Roger Ebert, 1985). Terror is the main theme in the movie. Massive killings took place as a result of political differences and this caused massive killings and suffering. Many were rendered orphans, Gaby being an ideal example. It also led to family conflicts such as what we see in the